When was the last time you fell in love with a new artist or song? Internet radio service Pandora has a single mission: To play only music you’ll love. And that begins with something called the Music Genome Project.

Since 2000, Pandora has been hard at work on the Music Genome Project. It’s the most comprehensive analysis of music ever undertaken. The company’s team of musician-analysts has been listening to music, one song at a time, studying and collecting literally hundreds of musical details on every track – melody, harmony, instrumentation, rhythm, vocals, lyrics, and more. They continue this work every day to keep up with the incredible flow of great new music coming from studios, stadiums and garages around the country.

With Pandora you can explore this vast trove of music to your heart’s content. Just drop the name of one of your favorite songs, artists or genres into Pandora and let the Music Genome Project go. It will quickly scan its entire world of analyzed music, almost a century of popular recordings – new and old, well-known and completely obscure – to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favorite songs for you.

Today, Pandora is everywhere. Chevy just announced new models will come with a Pandora option for the car. Pandora will undoubtedly face competition, so it’s important that the company stay one step ahead in terms of innovation. For now, though, with an IPO on the line, Pandora shows no signs of slowing down.

The leading online radio service  has also forged a bond with the leading social network, solidifying Pandora’s and Facebook’s dominance while offering music fans a way to share music with one other. There’s really a lack of any significant downside to this pairing. Pandora pays copyright holders, and integrating your Pandora and Facebook accounts won’t pollute your Facebook stream with endless notifications about what you’re listening to, should you connect your accounts.

Integrating your Facebook with Pandora widens your listening options considerably, and immediately. It’s too early to call at this point, because the buttons haven’t shown up yet, but if this aspect of Facebook’s initiative takes off it will make the company the de facto storage point for our musical preferences, while boosting Pandora’s utility. If you’ve heard about the site but haven’t checked it out yet, I encourage you to open Pandora’s box. You won’t regret it.

– Mary Ammons
Account Manager, UDig