LinkedIn is becoming much more than a basic networking tool for professionals.  Check out two of LinkedIn’s latest products called Jobs For You and Referral Engine. Here’s a portion of the article by Amybeth Hale:

You may have noticed recently that under the LinkedIn Jobs tab, there are listings under a section called “Jobs you may be interested in” that offer jobs that are specifically targeted to end users. Here is a screenshot of my personal job offerings:

Here is an overview of each new product. For more, check out the article on ERE.net.

Jobs For You: While the concept of delivering relevant job opportunities is not new, LinkedIn has taken this to a new level. Others who have explored this idea have looked at data based on search activity, thus targeting active job seekers who have run searches indicating that they were specifically looking for jobs. Another method of targeting job seekers has been by using geotargeting. While using this approach will get you geographically targeted individuals, and often passive job seeker traffic, they may not necessarily be the “right” talent. They’re just targeting anyone and everyone within a specific location. With the data that LinkedIn has gathered from individual profiles, this new Jobs For You ad module will deliver targeted and relevant opportunities to individuals based on the information in their LinkedIn profile (as an aside, this means it’s a good time to fill our your LinkedIn profile completely!)

Referral Engine: The second product that LinkedIn announced this morning will remain in beta until the first half of 2011, but it will make some waves in the area of employee referrals. This product, called Referral Engine, assists companies in hiring talent from their employees’ referrals by involving more employees in making referrals, and helping them make more quality referrals. One of the issues with receiving employee referrals is that sometimes, employees will refer someone for a job just because they’re a friend, or they think perhaps they might be a fit even though they probably aren’t. With Referral Engine, when a company posts a new job through LinkedIn, LinkedIn will make suggestions to employees tied to that company of individuals within their networks that would be a good fit for that job, and it will ask them simply if they wish to refer any of those individuals. Essentially, Referral Engine helps employees to “pre-screen” their own network in order to make quality referrals.

Advertisements